Can You Convince Students To Earn a Degree?

The short answer is yes; you can convince students to pursue and earn a degree. Although this is possible, it is no easy feat to perform.

Today we'll briefly discuss two topics; why it's difficult to convince students that earning a degree is a great idea, and how to convince them.

The economy is an important factor that determines whether or not a student decides to pursue higher education.

In a poor economy, there is a greater focus on saving money, and one way to save money is by avoiding student loans and high costs of tuition, room, and board from universities.

In a rich economy, there is a reduced demand for a college degree as jobs are plentiful, and people can work their way up the corporate ladders through hard work and determination.

So it seems as if this is a lose-lose situation for universities across the nation who are finding that their enrollment numbers are steadily declining year after year.

But there is a way to persuade students into striving for a degree despite the current state of the economy, whether good or bad.

It starts with a strong web presence and a strict adherence to tracking data and understanding how to make necessary changes based on gathered metrics.

A website is often the first portal a prospective student meets when they show interest in education. If a site is difficult to navigate and does not offer answers to the questions a prospect might have, then they are likely going to look elsewhere.

Having helped numerous universities reverse the steady decline of applicants, we at PassingLane know how to turn curious people into converted students. If you want to know more about how we can help your school or business save lost leads, call us at (661) 943-4932, or visit us online at