Social media marketing opens the door for unlimited possibilities, the most notable being its reach to the mobile world.
Representation on social media sites is no longer a choice, it's now a necessity. But reputation alone is just not enough. Your website needs a clear social media strategy backed with proven results.
The key to a successful social media marketing campaign is to know your target audience, make a connection with them, and then ultimately convert them into a customer.
This process is called engagement. Without engagement, your potential customers will never be more than a viewer.
In a survey taken in January 2014, 90% of American adults have a cell phone, and 71% use their mobile device to access social media. Social media allows you, as a business, to connect with an audience in a way that basic advertising outlets would never allow.