Why Your Business Needs a Strong Social Media Presence
If you are using the cold calling approach for new client prospecting, then you are restraining your business from achieving maximizing efficiency and sales.
As technology changes, business practices are directly affected. In 2017, social media has become more important and useful for companies of every size and type.
Facebook, Twitter, LinkedIn, Instagram, and Pinterest are the premier platforms by which you can maintain active relationships with customers. These websites and applications are crucial to successful prospecting because the majority of the consumer society will be the very people who use these social sites.
A recent study featured by Forbes revealed that salespeople who utilized social media outsold their cold calling competition by remarkable margins. Here are three interesting statistics from the report:
- 40% of salespeople closed deals directly through social media platforms
- Social media users surpassed sales quotas by over 20%
- Over 75% of salespeople who used social media out-performed their competitors who only cold-called
The world won't wait for you to catch up to it. If you haven't created a presence on social media yet or have neglected your accounts, then you are directly undermining your efforts to make a profit.
It's not too late to build your brand and find the exposure your company needs to be successful. When you're ready to maximize your prospecting efficiency, call us at (661) 943-4932, or visit us online at http://www.passinglane.com/contact-us.html to learn how our talented team at PassingLane can help.