Redesigning Your Website Could Double Conversions

A website is much like a car in that it serves a particular purpose and needs maintenance to perform consistently.   When you buy a new car, the engine is quick, responsive, and produces healthy sounds. But after ye...  Read Full Article

How Choosing the right marketing strategy can make or break your business.

If you own or work for a small business, then you know how important it is to be economical. Saving money is key so that revenue can be reinvested into the company.   But sometimes saving money by trying to do things ...  Read Full Article

Productivity Tuesday: 3 Quick Todo List Tips

Today is Productivity Tuesday again, and we have tips to help you keep your Todo list sorted by priority.   Having a Todo list is an essential part of being efficient. The next step is to organize your Todo list so tha...  Read Full Article

Why Your Site Needs To Dominate Local Searches

The idea that a small business in a small community should rank highly in local searches is nothing new. But now more than ever, it is of extreme importance that small businesses focus on maintaining their local relevance. ...  Read Full Article

Did you know that over 50% of Instagram users follow at least one business?

Why is that important information? It's important because if you are a business owner, then Instagram is a social media outlet in which you need to establish a presence. If one in every two users follows a business, that m...  Read Full Article

Video Marketing Takes Center Stage

We've all seen video ads on YouTube, and most of us skip them after the five-second time limit. We've also all seen the thirty-second video ads that cannot be skipped, and for the most part, patiently wait until it's over. ...  Read Full Article

3 Benefits to Inbound Marketing for Colleges

Inbound marketing is a strong tactic that ought to be utilized to its fullest potential by universities to not only let students find them but also to make use of the following three benefits. 1. Become a Community Though...  Read Full Article

3 Reasons Why Inbound Marketing Increases Enrollment

Inbound marketing is the creation and distribution of content that focuses on letting consumers find the products and services they need instead of producers searching for their consumers. This marketing strategy is especi...  Read Full Article

Productivity Tuesday: Focus

Hello, today is Productivity Tuesday, and we would like to share an important insight on personal productivity. There are hundreds of thousands of apps and extensions for your phones and computers that are supposed to help...  Read Full Article

Why Phone Call Tracking is Critical To Success

In the digital age where buying groceries on the Internet is not uncommon, you might wonder why your business would need to track phone calls. We will give you three reasons why phone tracking is even more important now th...  Read Full Article

What does your business marketing funnel look like?

 If you answered, "What's a marketing funnel?", then this is the perfect opportunity for you to learn. A funnel is a concept that allows us to understand the logic of the marketing process. It can look different for e...  Read Full Article

Productivity Tuesday: Email Sorting

Hello, today is Productivity Tuesday again, and we would like to share a quick tip to help make handling your email inbox an easy task! If you use Google Chrome as your primary browser, then you already know how helpful ex...  Read Full Article

How many ad networks does your business use for marketing?

Most people are familiar with Google and the advertisements they allow marketers and businesses to promote for a price. ...  Read Full Article

How many times has an email led you to make a purchase?

If you're like most people, then your answer is probably "many." Email marketing is an old, but powerful strategy that is used by most successful businesses. If you sell goods or services, then email marketing i...  Read Full Article

Does Your Business Rank in Google Searches?

If you own a business and your information does not show up on the first search results page, then ask yourself why that is. Chances are, your website was not made with SEO in mind, or it is very old and needs a redesign t...  Read Full Article

One Simple Way To Maximize Conversions

Designing a website to increase business is less of an art and more of a science. ...  Read Full Article

Can You Convince Students To Earn a Degree?

The short answer is yes; you can convince students to pursue and earn a degree. Although this is possible, it is no easy feat to perform. Today we'll briefly discuss two topics; why it's difficult to convince students that...  Read Full Article

Productivity Thursday, Email Efficiency

Today is Productivity Tuesday again, and this week we will discuss emails. Emails are often seen as enemies to efficiency as reading and responding to them can quickly sap your energy and time. We would like to share our t...  Read Full Article

4 Hobbies That Will Help Your Resume Stand Out

Everyone has free time to spend throughout the day. How you spend your free time can make the difference between getting hired or being rejected.   Depending on the type of industry you are trying to work in, certain ...  Read Full Article

The Hyperloop, Coming to a City Near You

  The Hyperloop, a high-speed transportation concept involved the use of elevated and reinforced tubes that propel passenger capsules at sonic speeds, which is around 700 miles per hour.    The system would ...  Read Full Article

8 Major Cities That Will Be Car Free

Despite the numerous technological innovations the auto industry has seen in the last few decades, some major cities around the world are striving to eliminate cars from their roads.   Here's the short list of cities p...  Read Full Article

How To Make The Most of your Commute

  If you commute by train, carpool as a passenger, or listen to smartphone apps while driving, then engaging in any of these three activities on your way to work is a great way to start your day productively. 1. Clea...  Read Full Article

4 Productive Things to do in your off-time

Downtime is meant to help you relax, manage stress, and prepare for the following day. But this free time doesn't have to be spent unprofitably. ...  Read Full Article

How Humans Are Staying Relevant In Auto Manufacturing

Humans once powered the automobile manufacturing industry. ...  Read Full Article

Why Your Business Needs a Strong Social Media Presence

If you are using the cold calling approach for new client prospecting, then you are restraining your business from achieving maximizing efficiency and sales. ...  Read Full Article

How To Make Customers Happy

A happy customer is a loyal customer. If you know how to keep consumers satisfied with your goods or services, then they will help satisfy the financial goals you set for your company. Take a look at this graphic from Hea...  Read Full Article

The Smartphone is Already on its Way Out

We've seen powerful computing technology packed into compact devices like phones and watches, but soon physical gadgets may be relics of the past. ...  Read Full Article

How To Always Stay Productive

If you're own a business or work for one, chances are you use a multitude of productivity tools to do your job. ...  Read Full Article

3 Secret Tips for Growing Your Business

You probably know every "secret" method on how to expand your business, but we guarantee you haven't heard these three. 1. Analyze your competition Few people can create a niche in the market, and once it's create...  Read Full Article

What the End of FM Radio Means for your Business

Norway will be phasing out the FM radio in 2017. Scandinavian nations have been trendsetters in recent times, so it's likely that many other countries will soon adopt Norway's plan to replace old technology with new. ...  Read Full Article

What You Should Know About Younger Generations

If you own a business or are going to start one in the future, you need to know about your customers.   It's 2017, and the era of the Millennial generation has begun. The more you know about this generation, the greate...  Read Full Article

These 12 Secret Strategies Can Help You Manage Time Efficiently

The most successful people all share one ability in common; they know how to manage their time efficiently.   Time is money, and if you're wasting time, then you're losing money. The infographic we shared provides a hi...  Read Full Article

Gain More Free Time By Choosing The Right Device

There is a direct correlation between time spent productively and time spent leisurely. The more productive you are, the more time you have to relax when your work is done.   If your job involves using a computer, then...  Read Full Article

4 Costly Business Mistakes You Need to Avoid in 2017

2017 has just arrived, so it's time that you resolve to improve your business by avoiding these four costly errors.   1) Not properly planning Few successes come without preparation. For your business to thrive, you m...  Read Full Article

Are You Prepared for the Internet of Things?

Talking to your refrigerators, lamps, light switches, and laundry machines will soon become the norm. With the advent of Amazon Alexa, it's open source platforms, and thousands of developers creating new skills every day, our...  Read Full Article

What To Expect in 2017 With Mobile Websites

Evidence shows that mobile websites are only going to continue to be the most important digital platform for any business to have a strong presence on in order to succeed. Search Engine Watch states that, “According ...  Read Full Article

Does Coffee Make You More Productive?

The debate regarding the benefits and drawbacks of drinking coffee has been around for quite some time. Whether or not coffee is healthy, we want to know if it makes us more productive at work.   We would like to share...  Read Full Article

How Does Your 2017 Marketing Plan and Budget Look?

The New Year is finally here! That means it’s time to look at your business’ marketing plan and budget to make sure 2017 is your most successful year yet. According to this bar chart, marketing budgets have mos...  Read Full Article

Imagine Language Translating Earbuds in 2017

Have you ever wanted to visit another country and immerse yourself in the culture? What about expanding your business reach to new frontiers that were inaccessible before?   The communication barrier may soon cease to ...  Read Full Article

How to Break a Bad Habit These Six Ways

Some bad habits can be something so small from biting your fingernails to something as serious as overeating – both habits regardless are bad and can sometimes stop us from our full potential. Goalcast got together and...  Read Full Article

“6 Ways Mindfulness Techniques Can Improve Your Life”

Mindfulness Techniques can vary in style from meditation, yoga, and breathing exercises among others. Although they vary in style – they’re similar in what they do for you when it comes to benefiting your mental...  Read Full Article

7 Things to Avoid When Blogging For Your Business

Content marketing is a huge part of the digital marketing world. Many businesses are starting to take on this task of content marketing in their own blogs. Blogs can prove to be a beneficial tool in the digital marketin...  Read Full Article

Entrepreneur’s Share These 5 Traits

“If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton Goalcast offers people inspiring quotes, stories, advice, and terrific motivation. According to their...  Read Full Article

Stress and Your Body

It’s no secret that everyone lives with some sort of stress in their day-to-day life. Whether it’s from your home life or your work life – stress can be present. According to Healthline.com, “stre...  Read Full Article

8 Signs That It’s Time to Hire a Marketing Team

Are you currently running a business without any marketing help? Are you finding it overwhelming and difficult to attract customers and clients? Well then… I believe it’s time you start considering that...  Read Full Article

Being Selfish in The Morning is a Good Thing, and Needed

What does your morning routine look like? If you don’t have a morning routine, then might we suggest you start one to fully achieve the success you’re looking for not only in the long run, but in your day-to...  Read Full Article

3 Ways to Create Better Connections with People

If you’re looking to build your company and extend your professional growth – it’s critical to establish a wide network of peers, acquaintances, friends, and business relations. You never know where a ...  Read Full Article

4 Leadership Skills Everyone Needs

Not everyone is born a leader, but luckily anyone can learn how to be a leader. It requires a lot of practice to keep improving our leadership skills. Becoming a leader is not an easy goal to accomplish – it takes ...  Read Full Article

5 MORE Questions You Should ALWAYS Ask Your Client Before Designing Their Website

We previously discussed that when you design a website for your client, you not only want them happy with the overall website, but you want them to see results from that website most importantly. We went over five diffe...  Read Full Article

5 Questions You Should ALWAYS Ask Your Client Before Designing Their Website

When you design a website for your client, you not only want them happy with the overall website, but you want them to see results from that website most importantly. That’s why these five questions are extremely ...  Read Full Article

5 Social Media and Online Marketing Trends in 2016

Cost of Advertising Rising As online marketing and social media make technological progress – competition has increased greatly. This makes it much more difficult to increase your business’ visibility online...  Read Full Article

5 Things to Expect with Social Media in 2017

Social Networking/Marketing Will Continue to Rise As time has shown in the last few years, networking via social media has proven to be very successful. This trend of success is expected to continue into 2017 with no si...  Read Full Article

“Millennial” and “Boomer” are Obsolete Labels Now and Here’s Why

Often times you hear people calling certain generations by their by their names such as Boomer, Gen X, Gen Y (also known as Millenials), and Gen Z. According to Harvard Business Review (www.hbr.org), these names often gave...  Read Full Article

"Why My Optimized Landing Pages Trump Your SEO or PPC Landing Pages Every Time!"

When people often discuss landing pages they discuss one of the two things: Landing Pages and Optimized Landing Pages. Rather than discussing these two things – they should be discussing only one. Landing pages sho...  Read Full Article

Facebook Organic Reach Dying Out. Which is Good News! Here's Why...

Social media is a constantly changing – especially Facebook. Facebook’s main shift is less organic outreach while leaning more towards paid marketing. This is why many businesses on Facebook may notice the ch...  Read Full Article

The Future of Instagram

 Instagram is becoming more influential as a social platform every day. It is constantly evolving, and lately it seems to be taking note of Facebook’s business features, and will be releasing two new business...  Read Full Article

New FCC Rules

How do you feel about online tracking? New proposed regulations could mean internet service providers’ ability to track what you do online will be much more difficult. Online consumers have been complaining for a while...  Read Full Article

Emails; Are they relevant or obsolete?

Emails are Obsolete... ...  Read Full Article

There Is A Decrease In Available PPC Ads

Have you noticed a change in your Google search results? Notice no ads appearing on the right hand side? Try searching for “used cars” in Google. Google used to have 11 ad spots on the homepage and now t...  Read Full Article

Confidence v. Competence

 Confidence does not always equal competence. For example, you could meet a person with all the confidence in the world, but is very limited in their abilities and uses that confidence to make up for it. You could also...  Read Full Article

One Life

 It's important to live a life free of regret. To live a full and rich life, you must make mistakes and learn from them. Making mistakes is what makes us human. Being human also means we have a limited time on earth....  Read Full Article

Breaking News! Google Panda Update Effect

You've done all this work on ranking your webpage in Google search engine and now there is rumor of a change in Google's core algorithm. What do you do now? How will the Google Panda update change page ranking? What ...  Read Full Article

Grinding Hard

Have you ever met one of your mentors or idols? How did you feel talking to them?  Did you feel like you were on their level? If not, why?  Now consider why this person has such an influence on you. What have they...  Read Full Article

Don't Let Social Media Eat You Up

 How often do you use any form of social media a day? ...  Read Full Article

If You Have Big Dreams...

...You shouldn't sleep late!  ...  Read Full Article

March of the Penguin 4.0

There is talk amongst the web that Google’s new Penguin 4.0 algorithm may appear in March 2016. What does the new Penguin 4.0 mean to you? The original Penguin updates were aimed to battle spam link tactics and moni...  Read Full Article

Buy a Car on Google

Would you buy a car on Google? In recent years, Google has been practicing with the idea of buying a vehicle through their search engine. However, they’re approaching this in a different context. Instead of a butto...  Read Full Article

What is Your SEO Firm Really Doing?

At this point you may be aware of how important it is to have managed SEO on your website. With SEO strategies ever changing, it becomes overwhelming for a business owner to keep up-to-date with the movement. Whether you...  Read Full Article

Pay-Per-Click Management

It’s no secret that just about anyone can set up a simple Google AdWords or Microsoft Advertising campaign, however it takes a great deal of experience and knowledge to develop and sustain campaigns that are both...  Read Full Article

5 Easy Ways to Know If You Need A Website Redesign

1. Your website is no longer ‘doing anything’ for you or your business At the end of the day, your website is supposed to be your business’ leading edge – available 24/7 365 days a year! Technol...  Read Full Article

Word of The Week: Conversion

Conversion is the percentage of Web site visitors who complete a desired action (conversion). For example, if 100 visitors come to your home business Web site on a given day, and during that day 6 purchases were made, your...  Read Full Article

Why You Need A Mobile Site Now

It’s hard to believe that in only five years’ time since the introduction of the first iPhone, the number of smart phone users has skyrocketed to an astounding 50% of the population. So hard to believe for some in...  Read Full Article

Top Five Things You Need On Your Homepage

1. Make It Easy For People This first tip is pretty simple. As the saying goes, the simplest ideas are often the best. Rather than increase the number of visitors to your website, you should work to get a higher percentage of...  Read Full Article

New York Times Features HearPlanet in “From Their Mouth to Your Ears”

HearPlanet is featured in The New York Times piece, From Their Mouth to Your Ears. In it, the Times writes, "[HearPlanet] is not a traditional audio walking tour. Rather, it uses your phone’s GPS system to identify nearby...  Read Full Article

Travel Weekly Features HearPlanet in “An App-etite for Travel”

In "An App-etite for Travel" Travel Weekly describes PassingLane's new app, HearPlanet, as the 'Solution' for when you're not really into reading up about places when traveling. Travel Weekly tells readers to, "...  Read Full Article

AV Web Designs' a little different - AV Press Feature

Lee Egstrom is an entrepreneur and award winning designer. As a youth, Lee grew up in a single family home living in Chicago, New York, Los Angeles, Laguna, Redlands, Tucson and Northern California. ...  Read Full Article

Bed Wood and Parts LLC Launches New Website

Hopkinsville, Kentucky U.S.A. October 26, 2012— BedWood for Trucks, the #1 source of show quality, custom manufactured, wooden truck bed parts and accessories overhauled its web site to improve customer service. Tec...  Read Full Article

HearPlanet: Money Magazine’s 7 best travel apps

Money Magazine says, PassingLane's mobile app, HearPlanet, is "Great for: Replacing Guidebooks." and "Forget buying (and lugging) multiple guidebooks. With these audio guides, you can learn about the Eiffel...  Read Full Article

HearPlanet: One of MSN.com’s “Pocket-size pleasures”

"PassingLane's HearPlanet gives you all-access to more than half a million audio files, filled with destination 101s on your smartphone. Simply switch it on and it’ll fill your ears up on all the exciting places to...  Read Full Article

HearPlanet Featured in New York Times

For those who like guided tours, the app HearPlanet, developed by PassingLane, for iPhones and Android phones, provides audio files describing local sights, like the Empire State Building, that travelers can listen to as they...  Read Full Article

Mac|Life Features HearPlanet in “How To Plan and Enhance Your Vacation with the iPhone”

Whether on vacation or taking an hour between business meetings, managing your time to know where to go in a new town, what to see, when it’s open, and how far it is from your current location can streamline any visit....  Read Full Article

HearPlanet is Ebbies Award Finalist

PassingLane is proud to announce that our app, HearPlanet, is a 2010 Ebbies Award Finalist for Innovation Through Technology. There are three finalists for this year's award, with HearPlanet receiving this honor along with...  Read Full Article

HearPlanet featured in the Washington Post

The iPhone also functioned as an interactive tour guide. One evening, after enjoying a sunset view of the city from the top of nearby Mount Washington, I rode the Monongahela funicular down to the bottom. Curious about the...  Read Full Article

How to Promote On Social Networks

We know it is a fairly bold statement that "most companies are getting it wrong." ...  Read Full Article

Top 5 Tips For Free Online Promotion

Tip 1: Social Selling ...  Read Full Article

Sema - APC 2.0 Introduction Letter

Dear SEMA Member, We are excited to introduce you to Auto Parts Cart 2.0. The Auto Parts Cart Team has been working on very exciting enhancements to our current tool set. We'd like you to take a moment to review the materia...  Read Full Article

The Web Bridges a Wide Generation Gap

Working with older clients is certainly nothing new to computer expert Jacob Zacuto. He was, after all, a mere 10th-grader when he launched his own Internet network consulting company. ...  Read Full Article

New Media Developer Rides Wave of Technology Convergence

Steven Echtman is a man who considers himself a few steps ahead of everyone else. While most companies are busy establishing an Internet presence and learning the importance that such a presence offers, Echtman’s...  Read Full Article